Covec has been providing high quality research and consulting services to the tourism sector for more than a decade. We have considerable expertise in the measurement, monitoring and forecasting of visitor activity, and use this knowledge to help tourism stakeholders understand and plan for tourism.
Our research assignments include the design and implementation of one-off surveys to inform specific tourism research processes, and the management of long-term research programmes built around comprehensive research frameworks, systems and technologies. Our consulting work focuses mainly on the measurement of tourism expenditure and the contribution it makes to the economy, visitor forecasting (including passenger forecasts for airports), understanding the economic impact of specific tourism businesses or activities (economic foot printing), and tourism strategy development. Our clients include local and central government agencies, regional tourism organisations, tourism operators and investment banks.
Air passenger forecasts for NZ Customs
The development of a 10 year passenger forecast for Auckland International Airport to help determine NZ Customs’ future infrastructure and human resource needs.
Analysis of proposed Air New Zealand - Virgin Alliance
Covec undertook a quantitative competition and welfare analysis of the proposed trans-Tasman alliance between Air New Zealand and Virgin.
Analysis of the cruise ship industry
Covec has provided advice to several public sector agencies on the costs and benefits of developing a new cruise ship terminal in Auckland. During the course of these projects we have examined the economic benefits of the cruise ship industry, analysed detailed ship and passenger movement data and assessed a range of design and location options for a dedicated cruise ship terminal in Auckland.
Auckland passenger forecasts
The development of a 25 year passenger forecast for Auckland International Airport to support a potential acquisition by an investment bank.
Auckland Visitor Plan 2011
The Auckland Visitor Plan is a 10 year action plan for growing the social and economic benefits delivered by tourism. Covec developed and wrote most aspects of the strategy including the strategic framework, the business case and the investment roadmap.
Bringing the world to Auckland – A visitor plan for the Auckland Region
Covec was commissioned by AucklandPlus to prepare a strategic roadmap for the Auckland region outlining the key steps required to transform Auckland into a world class visitor destination. Many of our recommendations are already being acted upon by various local and central government agencies.
Contribution of Eden Park to Regional and National GDP
The purpose of this study was to estimate the contribution Eden Park makes to regional and national GDP. This includes the economic activity caused by the operation of Eden Park as a venue for sports events, plus the economic activity caused by hosting sports events at Eden Park.
Design & implementation of the tourism flows model
Covec developed the Tourism Flows Model for the Ministry of Tourism. The model allows users to view the spatial flows of domestic and international tourists through a custom-built GIS software application, and can now be used online at http://tourism.maphost.co.nz/.
Economic & social impact of the Ellerslie Flower Show 2006
Covec conducted a post-event evaluation of the Ellerslie Flower Show for Manukau City Council. Around 70,000 people attended the event over 5 days, including around 7,000 international visitors. The evaluation was comprehensive and included an assessment of the social, cultural, environmental and economic impacts of the event on Manukau City and the wider Auckland region.
Economic impact of Gold Coast Airport
The purpose of this research was to establish the contribution Gold Coast Airport makes to Gross State Product (GSP) in Queensland and New South Wales. The economic footprint of the airport was estimated based on a financial survey of more than 50 businesses operating within the airport precinct. State-level multipliers were used to assess the indirect & induced impacts.
Economic impact of Ironman New Zealand 2009
The purpose of this project was to assess the economic impact of Ironman New Zealand on the Taupo and New Zealand economies. Our analysis was informed by the results of two online surveys designed and implemented by Covec – one for competitors and one for spectators. Covec undertook all aspects of this project including the field research, online surveying, economic analysis and presentation of results.
Economic impact of Rhythm and Vines 2010/2011
Covec designed and implemented an online survey of around 4,200 Rhythm & Vines attendees distributed through Rhythm & Vines’ ticketing database. The purpose of this research was to estimate tourism activity and expenditure by event attendees, and assess their levels of satisfaction.
Economic impact of the DHL Lions Series 2005
The economic evaluation of the Lions Series was based on a post-event online survey of around 4,000 spectators whose email addresses were collected by Covec field staff at Lions’ matches. Covec completed all aspects of this project - the collection of email addresses at each game, developing and deploying the online survey, processing the data, estimating the economic impact and presenting the results.
Economic impact of Walking with Dinosaurs 2011
The purpose of this project was to estimate the economic impact of Walking with Dinosaurs on the Auckland economy. The analysis, part of ATEEDs due diligence process, provided projections of additional visitor nights, expenditure and GDP caused by the event. This information was used to generate an estimate of the return on regional investment in the event.
Economic impact of World Rowing Championships 2010
The purpose of this project was to estimate the regional and national economic impact of the World Rowing Championships. The analysis was informed by the results of an online survey of spectators and media, discussions with team representatives, and a detailed analysis of the event budget. Covec undertook all aspects of this project including the field research, online surveying, economic analysis and presentation of results.
Evaluation of FIFA U20 World Cup 2015
The purpose of this project was estimate the economic impact of hosting the FIFA U20 World Cup 2015. The impact was assessed at the national level, and also at the regional level to help cities to assess the potential benefits of hosting matches. A key component of this project was building international visitor forecasts based on expected numbers of competitors, accompanying persons and general spectators.
Evaluation of REAL Women’s Duathlon Series 2007, 2008, 2009
The purpose of this project was to measure the satisfaction and sponsorship awareness of participants in the REAL Women’s Duathlon Series. Covec designed and coded an online survey and used the organiser’s email database to send it to more than 5,000 participants. We received 2,027 responses to the survey in 5 days (a 39% response rate) with the majority (over 80%) arriving in the first 36 hours. We then checked and cleaned the data, weighted it to population, conducted our analysis and produced an informative report for the client.
Evaluation of Volvo Ocean Race 2012
The purpose of this project was to estimate the economic impact of hosting a Volvo Ocean Race stopover in 2012. The results of the study were used by Auckland City Council and IAEG to assess the feasibility of submitting a stopover bid.
Evaluation of World Masters Games 2017
The purpose of this project was to estimate the potential economic impact of hosting the World Masters Games in Auckland. The analysis formed part of ATEEDs due diligence process, and provided projections of additional visitor nights, expenditure and GDP caused by the event. This information was used to generate an estimate of the return on regional investment in the event. A key component of this project was building international visitor forecasts based on expected numbers of competitors and accompanying persons.
Evaluation of World Netball Championships 2007
The purpose of this project was to estimate the economic impact of the World Netball Championships 2007 on the Auckland region. We used detailed budget and ticketing information from the event organiser combined with our own tourism expenditure data to estimate the impact.
Expat survey for Rugby World Cup 2011
The Expat Survey for Rugby World Cup 2011 was an online survey of around 1,600 New Zealand expats distributed through the Kiwi Expat Association (KEA). The purpose of this research was to better understand the New Zealand expat market in terms of their intentions regarding Rugby World Cup 2011.
Forecasts of visitor arrivals for Rugby World Cup 2011
The purpose of this project was to forecast the number of international visitors Rugby World Cup 2011 would bring to New Zealand. Our analysis was informed by a detailed examination of daily visitor arrival patterns in Australia during Rugby World Cup, the match schedule, and extensive consultation with key Rugby World Cup stakeholders. The outputs included daily forecasts of international visitor arrivals, departures, and visitor nights.
Fuel Consumption Forecasts
UBS New Zealand commissioned Covec to prepare an independent market report on the fuels industry to support the sale of Shell’s business interests in New Zealand. The main output was a 20 year demand forecast, including sensitivities, for New Zealand fuel consumption across the retail, commercial, aviation and marine segments.
Gold Coast & Townsville Passenger Forecasts
The development of 10 year passenger forecasts for Gold Coast Airport and Townsville Airport to support a debt refinancing process.
Impact of Continental’s IAH-AKL Service on Visitor Arrivals to NZ
The objective of this study was to estimate the impact of Continental’s proposed Houston - Auckland service on visitor arrivals to New Zealand. This was achieved by estimating the number and composition of passengers on the new service, and the extent to which it will create incremental demand for inbound travel based on the competitive responses of incumbent airlines.
International passenger forecasts for New Zealand Customs
New Zealand Customs commissioned Covec to prepare monthly international passenger movements through New Zealand’s three major airports. The forecasts are used by New Zealand Customs to anticipate future staffing and infrastructure requirements.
Management of the International Visitor Survey
The International Visitor Survey (IVS) is an ongoing research programme that measures the travel and expenditure patterns of international visitors to New Zealand. The IVS is classified as a Tier 1 statistic by Statistics New Zealand. Covec has managed the data collection component of the programme since 2008, conducting 5,200 face-to-face interviews with departing international visitors annually at Auckland, Wellington and Christchurch international airports. Our work includes the management of 17 multi-lingual field staff across three airports, the coordination of interview scheduling to meet survey quotas, and the secure storage and transmission of primary data.
Measuring the economic contribution of events to Auckland
Covec was commissioned by Auckland City Council to assess the economic contribution of Auckland’s entire events portfolio. The outputs from this project included a summary of the size and characteristics of Auckland’s events portfolio, an understanding of the channels through which events contribute to the Auckland economy, and the economic contribution of each channel.
Modelling of regional tourism activity 2006-2011
The purpose of this research was to develop reliable estimates of visits, nights and expenditure for RTOs in New Zealand. The estimation process involved extensive analysis and modelling of electronic card transaction data combined with data from the Domestic Travel Survey and the International Visitor Survey.
Passenger forecasts for Cairns Airport and Mackay Airport
Covec was commissioned by a consortium of investment banks to generate annual passenger forecasts to 2030 to support the purchase of Cairns & Mackay Airports in Northern Queensland. The forecasts were the main drivers of the valuation models used by the banks. We have updated the forecasts several times since then to support various processes, including the partial sale of Cairns Airport to Auckland Airport in 2010 and a substantial debt refinancing process in 2011.
Regional tourism modelling
Covec has undertaken a range of projects involving the development of regional tourism models. These include the regional tourism forecasts which are produced as part of the Ministry of Tourism’s forecasting programme, tourism analysis and forecasts developed for use in strategic planning processes and detailed analysis of the tourism impacts generated by major events.
Review of estimated impacts of a national convention centre in Auckland
Covec was commissioned by Auckland City Council to review the projected economic impact reported in “New Zealand Convention Centre: Business Case and Facility Recommendations”. Our review focussed primarily on the method used to calculate the projected economic impact and the reasonableness of the data used to support the calculation.
Survey of campervan hirers
Component of the Economic Value of Tourism project
Covec designed and implemented research to understand the economic significance of the campervan sector and the travel and expenditure characteristics of campervan users in 2011. The objective of the research was to understand how the campervan sector adds value to the New Zealand economy.
Survey of cruise ship passengers
Component of the Economic Value of Tourism project
Covec designed and implemented research to understand the economic significance of cruise tourism in New Zealand and the travel and expenditure characteristics of international cruise passengers in the 2011/12 season. The objective of the research was to understand how cruise tourism adds value to the New Zealand economy.
Survey of foreign fee-paying tertiary students
Component of the Economic Value of Tourism project
Covec designed and implemented an online survey of foreign fee-paying tertiary students distributed through education providers across New Zealand including Universities, Polytechnics, English Language Schools and Private Training Establishments. The main purposes of the survey were to understand the expenditure patterns of tertiary students, and to estimate the economic footprint of the tertiary export education sector.
The economic impact of six signature events on Auckland 2009/10
Covec was commissioned by Auckland City Council to measure the economic impact of six signature events on Auckland in 2009/2010. These included Air New Zealand Fashion Week, Vodafone New Zealand Music Awards, adidas Auckland Marathon, ASB Classic & Heineken Open, and Auckland Seafood Festival. The analysis of each event was based on event budget and ticketing information, online surveys of event attendees and interviews with sponsors. Covec undertook all aspects of the research including field research, online surveying, data analysis, economic modelling and reporting.
The economic impact of the Louis Vuitton Pacific Series 2009, 2010
The purpose of this project was to estimate the economic impact of the Louis Vuitton Pacific Series on Auckland. The economic analysis was based on information derived from stakeholder consultation and a face-to-face spectator survey designed and implemented by Covec field staff in the Viaduct area.
The Economic Value of Tourism: Supply and Demand-side Perspectives
The Economic Value of Tourism project is a three-year research project that is looking at how tourism creates value in the New Zealand economy. There are two main components to the project. A supply-side analysis is measuring the value that specific tourism-related businesses add to the economy both directly and through supply-chain effects. At the same time, a demand-side analysis is estimating the value to individual business sectors, and the wider New Zealand economy, of the following visitor segment case studies: export education students, cruise passengers and campervan visitors. The analysis is informed by the collection of confidential financial data from selected businesses (supply-side) and detailed online expenditure surveys of selected visitor segments (demand-side).
The impact of adverse events on the tourism industry in New Zealand
The objective of this study was to develop a better understanding of the influence that major adverse events have on levels of tourism activity in New Zealand. The report was based on an examination of the impacts that past adverse events had on New Zealand’s largest inbound markets including Australia, the United Kingdom, Germany, the United States, Japan and South Korea. The impact of adverse events on New Zealand outbound travel was also examined.
The impact of the price of oil on inbound tourism
This was a three-year research project delivered in partnership with Lincoln University and Landcare Research. The main objective of the project was to assess the sensitivity of the inbound tourism market to the price of oil. The outputs from the project included several published articles and a range of working papers, as well as an online oil price risk assessment tool for New Zealand tourism businesses.
Tourism and Aviation: Critical Linkages
Jointly with the University of Otago, Covec undertook detailed research into the economic drivers of the New Zealand aviation sector and the implications for tourism.
Tourism forecasting programme 2002-2010
Covec has managed the Ministry of Tourism’s forecasting programme since 2002. The outputs from this programme include detailed forecasts of international visits, nights and expenditure segmented by purpose of travel and origin, as well as forecasts of domestic visits, nights and expenditure segmented by purpose of travel and type of trip (day vs. overnight). Covec has played a key role in planning and managing the ongoing development of this programme.
Tourism impact of hosting Commonwealth Games 2018
Covec was commissioned by LECG to estimate the impact of hosting the Commonwealth Games on visitor activity in Auckland and New Zealand. Our analysis was informed by a detailed examination of daily visitor arrival patterns in Melbourne during the Commonwealth Games 2006.
Various pre-event evaluations
Covec has conducted a large number of pre-event evaluations in addition to the ones presented above. These include:
U19 Basketball World Champs 2009
WRC Rally of New Zealand 2010
Velux 5 Oceans Race 2010/11
Festival of Brass 2011
World Surfing Games 2011
World Roller Skating Champs 2012
FastNet Netball 2012
Jersey Boys 2012
Ironman 70.3 2012
SkyChallenge Air Race 2012
FINA World League 2012
ITU Triathlon World Champs 2012
Millennium Cup 2012
World Speedway Champs 2012
World Softball Champs 2013
World Wakeboarding Champs 2013
Clipper Round the World 2013/14
IAAF Indoor Athletics Champs 2014
World Table Tennis Champs 2014
ISAF Youth World Champs 2015