tourism

The development of a 10 year passenger forecast for Auckland International Airport to help determine NZ Customs’ future infrastructure and human resource needs.

Covec has provided advice to several public sector agencies on the costs and benefits of developing a new cruise ship terminal in Auckland.  During the course of these projects we have examined the economic benefits of the cruise ship industry, analysed detailed ship and passenger movement data and assessed a range of design and location options for a dedicated cruise ship terminal in Auckland.

The Auckland Visitor Plan is a 10 year action plan for growing the social and economic benefits delivered by tourism.  Covec developed and wrote most aspects of the strategy including the strategic framework, the business case and the investment roadmap.

ATEED Auckland visitor plan Online.pdf

The purpose of this study was to estimate the contribution Eden Park makes to regional and national GDP.  This includes the economic activity caused by the operation of Eden Park as a venue for sports events, plus the economic activity caused by hosting sports events at Eden Park.

Covec conducted a post-event evaluation of the Ellerslie Flower Show for Manukau City Council.  Around 70,000 people attended the event over 5 days, including around 7,000 international visitors.  The evaluation was comprehensive and included an assessment of the social, cultural, environmental and economic impacts of the event on Manukau City and the wider Auckland region.

The purpose of this project was to assess the economic impact of Ironman New Zealand on the Taupo and New Zealand economies.  Our analysis was informed by the results of two online surveys designed and implemented by Covec – one for competitors and one for spectators.  Covec undertook all aspects of this project including the field research, online surveying, economic analysis and presentation of results.

The economic evaluation of the Lions Series was based on a post-event online survey of around 4,000 spectators whose email addresses were collected by Covec field staff at Lions’ matches.  Covec completed all aspects of this project - the collection of email addresses at each game, developing and deploying the online survey, processing the data, estimating the economic impact and presenting the results.

Economic Impact DHL Lions Series.pdf

The purpose of this project was to estimate the regional and national economic impact of the World Rowing Championships.  The analysis was informed by the results of an online survey of spectators and media, discussions with team representatives, and a detailed analysis of the event budget. Covec undertook all aspects of this project including the field research, online surveying, economic analysis and presentation of results.

The purpose of this project was to measure the satisfaction and sponsorship awareness of participants in the REAL Women’s Duathlon Series.  Covec designed and coded an online survey and used the organiser’s email database to send it to more than 5,000 participants.  We received 2,027 responses to the survey in 5 days (a 39% response rate) with the majority (over 80%) arriving in the first 36 hours.  We then checked and cleaned the data, weighted it to population, conducted our analysis and produced an informative report for the client.

The purpose of this project was to estimate the potential economic impact of hosting the World Masters Games in Auckland.  The analysis formed part of ATEEDs due diligence process, and provided projections of additional visitor nights, expenditure and GDP caused by the event.  This information was used to generate an estimate of the return on regional investment in the event.  A key component of this project was building international visitor forecasts based on expected numbers of competitors and accompanying persons.

The Expat Survey for Rugby World Cup 2011 was an online survey of around 1,600 New Zealand expats distributed through the Kiwi Expat Association (KEA).  The purpose of this research was to better understand the New Zealand expat market in terms of their intentions regarding Rugby World Cup 2011.  

UBS New Zealand commissioned Covec to prepare an independent market report on the fuels industry to support the sale of Shell’s business interests in New Zealand.  The main output was a 20 year demand forecast, including sensitivities, for New Zealand fuel consumption across the retail, commercial, aviation and marine segments.

The objective of this study was to estimate the impact of Continental’s proposed Houston - Auckland service on visitor arrivals to New Zealand.  This was achieved by estimating the number and composition of passengers on the new service, and the extent to which it will create incremental demand for inbound travel based on the competitive responses of incumbent airlines.

The International Visitor Survey (IVS) is an ongoing research programme that measures the travel and expenditure patterns of international visitors to New Zealand.  The IVS is classified as a Tier 1 statistic by Statistics New Zealand.  Covec has managed the data collection component of the programme since 2008, conducting 5,200 face-to-face interviews with departing international visitors annually at Auckland, Wellington and Christchurch international airports. Our work includes the management of 17 multi-lingual field staff across three airports, the coordination of interview scheduling to meet survey quotas, and the secure storage and transmission of primary data.

The purpose of this research was to develop reliable estimates of visits, nights and expenditure for RTOs in New Zealand.  The estimation process involved extensive analysis and modelling of electronic card transaction data combined with data from the Domestic Travel Survey and the International Visitor Survey. 

2006-2011-nz-regional-estimates.XLSX

Estimation of regional tourism statistics.pdf

Covec has undertaken a range of projects involving the development of regional tourism models.  These include the regional tourism forecasts which are produced as part of the Ministry of Tourism’s forecasting programme, tourism analysis and forecasts developed for use in strategic planning processes and detailed analysis of the tourism impacts generated by major events.

Component of the Economic Value of Tourism project
Covec designed and implemented research to understand the economic significance of the campervan sector and the travel and expenditure characteristics of campervan users in 2011.  The objective of the research was to understand how the campervan sector adds value to the New Zealand economy.

!Understanding the value created by campervan tourism.pdf

Component of the Economic Value of Tourism project
Covec designed and implemented an online survey of foreign fee-paying tertiary students distributed through education providers across New Zealand including Universities, Polytechnics, English Language Schools and Private Training Establishments.  The main purposes of the survey were to understand the expenditure patterns of tertiary students, and to estimate the economic footprint of the tertiary export education sector.

Understanding the value created by export education.pdf

The purpose of this project was to estimate the economic impact of the Louis Vuitton Pacific Series on Auckland.  The economic analysis was based on information derived from stakeholder consultation and a face-to-face spectator survey designed and implemented by Covec field staff in the Viaduct area.

2009 LVPS Final Report.pdf

The objective of this study was to develop a better understanding of the influence that major adverse events have on levels of tourism activity in New Zealand.  The report was based on an examination of the impacts that past adverse events had on New Zealand’s largest inbound markets including Australia, the United Kingdom, Germany, the United States, Japan and South Korea.  The impact of adverse events on New Zealand outbound travel was also examined.

Jointly with the University of Otago, Covec undertook detailed research into the economic drivers of the New Zealand aviation sector and the implications for tourism.

NZ Aviation Data Review Report.pdf

Capacity NZ Inbound Routes.pdf

Workshop Slides 5 October.pdf

Covec International Air Routes Connectivity Analysis.pdf

NZ Aviation Operational Environment Guide - Interim Report 101222.pdf

NZ Aviation Operational Environment - Interim Summary 110118.pdf

Covec was commissioned by LECG to estimate the impact of hosting the Commonwealth Games on visitor activity in Auckland and New Zealand. Our analysis was informed by a detailed examination of daily visitor arrival patterns in Melbourne during the Commonwealth Games 2006.